One of the things that I have noticed when an announcement is being made about some new communications guide at one of the SBC entities is that while they may have an advanced degree in communications, very few that I have seen (and I admit that I do not have knowledge of every person in these positions) has real world experience. What I mean by that is that they have not worked outside a church, ministry, christian newspaper, school, etc. So hereƒ¢¢â€š¬¢â€ž¢s my thoughts:
Hire a team consisting of people with experience in the following areas:
1. Communications, including organizational communications and crisis communications
2. Sociology, people who really understand how to do research and cultural analysis
3. Marketing, people who know how to get the message across in a way that truly communicates
And make sure those people have real world experience in marketing firms, research firms and in public relations firms. Encourage the youts of our churches to grow up and excel in these and other areas. Elevate them to positions of leadership.
Why? We will raise a generation of experts in something other than catering to the choir who can effectively help the church communicate with the culture we find ourselves in.
Itƒ¢¢â€š¬¢â€ž¢s just a thoughtƒ¢¢â€š¬‚¦